Our history
"Since I've been 8 years old it was my personal dream to become cameraman and create amazing unseen pictures. In the 60's this dream of my childhood became true! I looked around but could not find the equipment I was dreaming of. So I decided to build it by myself."

Sustainability Initiatives

2020: Focus on Sustainability
In 2020, we made a significant commitment to sustainability, implementing eco-friendly practices across all operations. This initiative not only reduced our carbon footprint but also resonated with our customers.
2023: Future Goals
Looking ahead to 2023, we aim to further enhance our sustainability efforts and innovate new solutions that benefit both our customers and the environment. Our vision is to lead the industry in responsible practices.
1960 - 1969

The beginning of a journey
Erich Fitz realizes his childhood dream: already at the age of 8 he wanted to make moving pictures able to trigger strong emotions. After a period at ARRI’s camera assembly gathering knowledge about cameras he started to work as camera assistant and later as cameraman.

The first own company
Learning about the requirements of the various production companies gives birth to the idea of founding the company Filmgeräteverleih Waltraud Fitz GbR.

Technological Innovations

2010: Embracing Change
In 2010, we launched a series of innovative products that revolutionized the way businesses operate. Our commitment to research and development positioned us at the forefront of technological advancements.
2015: Industry Recognition
By 2015, our efforts were recognized with numerous awards, solidifying our status as a leader in the tech industry. This recognition motivated us to continue pushing the boundaries of innovation.
Milestone Achievements

2000: A New Millennium
As the new millennium approached, our company embraced technological advancements, launching several groundbreaking products that set industry standards. This year was crucial for establishing our reputation as a leader in innovation.
2005: Global Reach
In 2005, we expanded our operations internationally, opening offices in Europe and Asia. This global reach allowed us to tap into new markets and diversify our offerings.
Company History Overview

1990: The Beginning
In 1990, our company was founded with a vision to innovate and lead in the technology sector. The founders, driven by a passion for technology, aimed to create solutions that would transform industries.
Initial Challenges
The early years were filled with challenges, including securing funding and building a talented team. However, the commitment to excellence and innovation helped us overcome these obstacles.
1995: Expansion
By 1995, the company had grown significantly, expanding its product line and entering new markets. This period marked a pivotal point in our journey, as we began to establish a strong brand presence.